Target Getting the Message - Stock Drops 7%

"There is an anti-Christian bias in this country, and it is more on display at Christmas season than any other time." – Bill O'Reilly, The O'Reilly Factor, Fox News Channel – (Speaking about the decision of Target and other stores to ban the use of "Merry Christmas" in their stores and advertising.)

On October 7 we brought to your attention that Target was banning the Salvation Army's kettles from the front of their stores. Now we've learned Target is also banning the use of "Merry Christmas" from their in-store promotions and from their advertising in papers, TV, etc.

Your efforts are having an impact. USA Today (11/16/05) announced that "Target alarmed investors by saying projected sales at stores open a year in November would miss the estimated 4% to 6% growth. Shares of Target fell $4.13 to $54.30." (A 7% drop.)

Target's ban of the Salvation Army and "Merry Christmas" expresses the same attitude toward Christianity as that held by Michael Newdow, who wants to ban "In God We Trust" from our currency and "under God" from our Pledge of Allegiance.

AFA is asking individuals to boycott Target during the upcoming Thanksgiving weekend—the busiest shopping weekend of the year. Please share this request to boycott Target on that weekend with friends, family and members of your church and Sunday school class.

Please sign the petition to Target. This petition will also be sent to other major chains banning the use of "Merry Christmas" including Costco, BJ's, Wal-Mart, Sears/K-Mart and Kohl's. It is basically too late to change their policies this year, but we can change it for next year. Last year we called for a boycott of Federated Stores because they banned "Merry Christmas." This year they are using "Merry Christmas!"

A successful boycott of Target will send a message to every company!

This is your opportunity to make your voice heard. Please act today and then forward this to friends and family.

Sincerely,
Donald E. Wildmon, Founder and Chairman
American Family Association

This came via e-mail and I thought I would pass it on...It's unfortunate that many large chains are choosing to ignore the real reason for the Christmas season, choosing instead a method of politically correct appeasement, which, while it might bring joy to a small minority of people, alienates a larger segment of the population.